The 2nd China International Supply Chain Promotion Expo (hereinafter referred to as "Chain Expo") was held in Beijing from November 26 to November 30, with the theme of "Connecting the World, Creating the Future". As the world's first national-level exhibition with the theme of supply chain, Chain Expo has a unique status and distinctive characteristics. It is not a traditional exhibition for selling goods, but focuses on exhibition chains, exhibition ecology, and exhibition scenes, and is committed to promoting long-term cooperation and common development of upstream, midstream and downstream enterprises in the supply chain. Compared with the first Chain Expo, this Chain Expo has a higher level of internationalization, deeper interactive cooperation, and more prominent innovation leadership. Here, whether it is traditional industries or emerging industries, advanced manufacturing makes production more efficient and has become a common feature of exhibitors. This article discusses the significance and inspiration of the Chain Expo from the perspective of China's import and export trade.

I. How does the Chain Expo affect import and export trade?

1. Promote open cooperation

The Chinese government continues to expand its opening-up and held the second China International Supply Chain Promotion Expo, which reflects its emphasis on continued opening-up. This year's Chain Expo attracted more than 620 companies, institutions and international organizations to participate, with the number of participating companies increasing by nearly 20% over the first session, of which the proportion of overseas exhibitors increased from 26% in the first session to 32%. This shows that the open cooperation advocated and deeply practiced by China conforms to the development aspirations of countries around the world and promotes the development of the global industrial chain and supply chain.

2. Expand global market

At present, some major economies are bent on pursuing unilateralism and protectionism, which has brought negative impacts on the global supply chain. Against this background, China continues to promote opening up to the outside world and hold supply chain promotion expos, which has greatly expanded the global consumption space, provided opportunities for domestic enterprises to negotiate and cooperate with their foreign partners, and strengthened the resilience of the global industrial chain and supply chain.

3. Promote industrial transformation

Technological innovation has become an important driving force for world economic growth. The second Chain Expo has set up a new advanced manufacturing chain exhibition area, and Chinese and foreign exhibitors have exhibited a large number of new products, new technologies, and new services for the first time, focusing on the new quality productivity that China is vigorously developing, such as the application of digital technology and blockchain technology in the supply chain, which reflects the positive role of the Chain Expo in promoting industrial transformation.

II. Enterprise Adjustment Strategy

1. Focus on supply chain integration and collaboration

1. Optimize their own supply chain: Enterprises should re-examine their position and role in the supply chain, strengthen close cooperation with suppliers, manufacturers, distributors and other links, improve the stability and efficiency of the supply chain, reduce costs and enhance market competitiveness.
2. Participate in supply chain integration: Actively seek opportunities to participate in broader supply chain integration, share resources and complement each other's strengths with different companies, and jointly build a competitive industrial supply chain.

2. Accelerate technological innovation and upgrading

1. Increase R&D investment: All kinds of advanced technologies and innovative products presented in the exhibition are prompting enterprises to continuously increase R&D investment, enhance independent innovation capabilities, and develop more value-added products and services to meet the market demand for high-quality and high-performance products.
2. Industry-university-research cooperation: Strengthen cooperation with universities and scientific research institutions, and use external scientific research forces to accelerate technological innovation and achievement transformation. By establishing an industry-university-research cooperation mechanism, enterprises can obtain cutting-edge technologies and innovative ideas more quickly, providing strong support for product development and technological upgrades.

3. Expand international markets and cooperation

1. Discover new market opportunities: The Chain Expo has attracted many companies and buyers from different countries and regions, providing an important platform for foreign trade companies to understand international market demands and trends. Companies can take this opportunity to discover potential new markets and new customers, expand their business scope, and optimize their market layout.
2. Strengthen international cooperation: actively cooperate with foreign companies, introduce advanced technology, management experience and market channels, and enhance the internationalization level of enterprises. At the same time, through cooperative projects, we can promote the products and services of Chinese companies to the international market and achieve mutual benefit and win-win results.

4. Promote green and sustainable development

1. Develop green products and services: As the world's attention to environmental protection and sustainable development continues to increase, companies should follow this trend, develop and promote environmentally friendly, energy-saving and low-carbon products and solutions to meet the market's demand for green consumption.
2. Practice green production concepts: Actively adopt green production technologies and processes in the production and operation process of the enterprise to reduce energy consumption and pollutant emissions and achieve sustainable development.

5. Strengthen brand building and market promotion

1. Shaping brand image: With many companies participating in the exhibition, brand influence and popularity are crucial to the company's market competitiveness. Relevant companies should focus on shaping their brand image, strengthening brand culture construction, and enhancing the brand's core value and unique selling points.
2. Innovative marketing methods: Utilize various exhibition platforms such as the Chain Expo, as well as multiple online and offline marketing channels to innovate marketing methods and increase brand exposure and product awareness.

The holding of the 2nd China International Supply Chain Promotion Expo provides new public products for all sectors to understand and analyze the global supply chain, which is conducive to the long-term cooperation and common development of upstream, midstream and downstream enterprises in the supply chain and ensures stable and smooth trade. At the same time, this exhibition also provides a platform for many companies to discover new opportunities and expand new businesses. Enterprises should adjust their layout in a timely manner, accelerate the pace of sustainable development, attach importance to supply chain integration and coordination, and thus enhance their international competitiveness.