Recently, the U.S. fierce presidential campaign ended, Trump returned to the White House four years later, and there is no doubt that with the uncertainty of trade policy brought after Trumps assumption, foreign trade companies are facing many challenges, such as reduced orders and rising costs, eviction of bad currencies, financing difficulties.International logisticsInstability, transit trade complexity, difficulty in Russian exchange, dependence on the new energy sector and the European and American market, etc. How to reverse, stable and win-win is a problem that foreign trade enterprises urgently need to solve.

Expanding market diversification
After Trump took office, trade policy uncertainty continued to increase, and in this context, foreign trade enterprises actively expanded market diversification as a key strategy. The pioneering of emerging markets such as Southeast Asia and Africa provided new growth spaces for enterprises. With the continued development of the economy in these regions and the expansion of consumer markets, Chinese foreign trade enterprises will have more opportunities to participate in local infrastructure construction, manufacturing development and energy cooperation. In the process of expanding new markets, enterprises should also focus on product adaptation and localization to improve product market competitiveness.

Improving product competitiveness
Improving product competitiveness is an important measure for foreign trade enterprises to cope with the influence of Trumps policy.Enterprises can effectively enhance Chinese products competitiveness in the international market through strict control of quality, increased investment in scientific and technological content, and continued efforts to build brands with international influence in three directions.

Strengthening international cooperation
Strengthening international cooperation is an important way for foreign trade enterprises to cope with the challenges of changing markets. Foreign trade enterprises should actively work with partners around the world to tackle the risks posed by trade policy uncertainty. For example, establish strategic partnerships with foreign enterprises, actively participate in international industrial alliances and industry associations, strengthen exchanges and cooperation with industry enterprises, and improve the competitiveness of the entire industry.

Development of Alternative Energy and Resources
As the global attention to environmental protection and sustainable development continues to increase, the market demand for renewable energy such as solar energy continues to grow. China has a wide range of solar resources and advanced solar technology, foreign trade enterprises can give full play to their advantages and actively explore the international solar market. Exports such as solar panels, solar water heater and other products, provide clean, reliable energy solutions to global customers. At the same time, enterprises can also participate in the construction and operation of international solar projects, provide engineering general contracts, technical consultancy and other services.

In addition, renewable energies such as wind, water and other sources of energy also have broad development prospects.Foreign trade enterprises can pioneer the appropriate renewable energy field based on their own technological and resource advantages.

Although Trump’s policy poses certain challenges to Chinese foreign trade enterprises, Chinese foreign trade enterprises have gradually developed the ability to meet global market volatility by actively expanding market diversification, enhancing product competitiveness, strengthening international cooperation and developing alternative energy and resources.